Google Ads management that answers to revenue
from $500/mo
We build and run Google Ads accounts for businesses that need existing search demand turned into customers: keyword and intent mapping, ad copy that earns its click, and budget pacing tied to CPA rather than spend. Management starts at $500/month, and you keep full access to your account from day one.
Most underperforming accounts we audit share the same three problems: campaigns structured around the product catalogue instead of search intent, a search-terms report nobody has opened in months, and Performance Max running on defaults. None of these are hard to fix. They are tedious, which is why they stay broken.
Our job is the unglamorous weekly work that compounds — search-term hygiene, bid and budget moves based on what actually converts, and reporting that tells you what we changed and what it did to your numbers.
What you get
Keyword & intent map
Commercial-intent keywords grouped by what the searcher wants, not by your product catalogue — plus the negative-keyword list that keeps junk traffic out from day one.
Ad copy with a test always running
Responsive search ads written from your value proposition and iterated on real search terms. Losers get killed; winners get budget.
Landing page recommendations
The ad is half the click. We flag mismatches between query, ad, and page, and recommend specific changes that move Quality Score and conversion rate.
Budget pacing & bid strategy
Daily pacing against the monthly budget, with bid strategies matched to data volume — manual control where data is thin, automation where it is dense.
Performance Max, configured
PMax with audience signals, asset groups, and brand exclusions set up properly, so it adds incremental volume instead of cannibalising the search campaigns you already pay for.
Monthly reporting
What we changed, what it did to CPA and ROAS, and what we are doing next month. Not a 40-page PDF of impressions.
How we work
- Audit & forecast — week 1. We review your existing account (or draft the structure for a new one), benchmark target CPA against your unit economics, and agree what success means in numbers.
- Restructure & launch — weeks 1-2. Campaigns rebuilt around intent tiers, conversion tracking verified server-side, negatives in place before spend scales.
- Optimization cadence — ongoing. First clicks and conversions typically arrive within 24-48 hours; stable CPA takes 2-4 weeks of data. We work the account weekly and report monthly.
Pricing
Management starts at $500/month and scales with account complexity — campaigns, markets, and languages, not a percentage of your spend. Ad budget is paid directly to Google from your own account, which stays yours: full access from day one, no lock-in.
Frequently asked questions
How fast will Google Ads show results?
First clicks and conversions usually arrive within 24-48 hours of launch. Reaching a stable CPA takes 2-4 weeks of testing, because bid strategies need conversion data to learn. We set expectations in the week-one forecast and report against it monthly.
What budget do I need to start?
We recommend at least $500/month in ad spend on top of the management fee. Below that, most accounts cannot collect enough conversion data to optimize against, and results stay noisy. The right number depends on your CPC — competitive verticals need more.
Do you run Performance Max?
Yes, but never on defaults. PMax gets audience signals, structured asset groups, brand exclusions, and negative placements — and we measure whether it adds incremental conversions or just absorbs search volume you were already winning.
Who owns the ad account?
You do. We work inside your Google Ads account with full transparency: you see every change as it happens, and if we ever part ways, the account, its history, and its learning stay with you.