Meta & social ads that survive privacy-era tracking
from $500/mo
We run paid social on Facebook, Instagram, and Telegram for brands that need demand created, not just captured: audience architecture, a creative testing system that ships real volume, and Conversions API tracking so your reported CPA reflects reality. From $500/month, with full account access from day one.
Since iOS 14.5, the gap between accounts that work and accounts that bleed is rarely media buying. It is signal and creative. Accounts feeding Meta clean server-side conversion data and 20+ fresh creatives a month consistently beat accounts running three tired ads on pixel-only tracking.
That is the system we install: tracking that reports honestly, segmentation that matches message to audience, and a weekly creative cadence with explicit kill criteria.
What you get
Audience architecture
Prospecting, retargeting, and exclusion audiences mapped to your funnel — so you stop paying to reach people who already bought.
Creative testing system
A repeatable weekly cadence with hypotheses, naming conventions, kill criteria, and budget rules. Winners scale; losers die fast and cheap.
Conversions API setup
Server-side tracking with event deduplication done correctly, so the algorithm gets back the signal iOS took away and your CPA stops lying to you.
Retargeting that holds ROAS
Catalogue and dynamic creative on warm audiences, frequency-capped so it converts instead of annoying.
Telegram Ads
For audiences that live in messengers: channel selection, creative formats, and budget guidance for Telegram’s ad platform.
Monthly reporting
What we tested, what won, what we killed, and where the budget moves next month — against the CPA and ROAS targets we agreed.
How we work
- Signal first — week 1. Before scaling spend we fix tracking: pixel plus Conversions API with deduplication, custom conversions, and a parity check against your backend numbers.
- Structure & launch — weeks 1-2. Campaigns built around broad-but-segmented prospecting and tight retargeting, with the first creative batch ready before spend starts.
- Creative cadence — ongoing. Weekly test rounds, biweekly budget rebalancing toward whatever is dropping CPA, monthly reports on what changed and why.
Pricing
Management starts at $500/month and scales with channels and creative volume, not a percentage of spend. Creative production can run through our banner team from $10 per asset, or through your own designers — both work.
Frequently asked questions
Does Meta advertising still work after the iOS privacy changes?
Yes — but only with server-side tracking. Pixel-only accounts under-report conversions, so CPA looks 2-3x worse than reality and budgets get cut exactly when they should scale. With the Conversions API and correct event deduplication, reported numbers get close enough to reality to optimize against.
How many creatives do I actually need?
Brands shipping 20+ creatives a month consistently outperform brands shipping 3. You do not need film-studio production — you need volume, structured testing, and the discipline to kill losers fast. Static images and 6-second cuts win surprisingly often.
Which platforms do you run?
Facebook and Instagram through Meta Ads Manager, plus Telegram Ads where the audience fits. Platform choice follows your audience and unit economics — we will tell you honestly if your budget works harder on one channel than spread across three.
What budget should I start with?
At minimum $500/month in spend to collect usable data. From around $2,000-5,000/month, a proper prospecting-plus-retargeting structure gets room to work. Below that we usually recommend concentrating on a single campaign objective first.